As the aging population continues to grow at an alarming rate which is expected to put the number of people over the age 65 globally to more than 668 million or 11.6% of the total population, hospitals must now realize that hospital care will not be an ad hoc use that &nbs...Continue reading
Learn how marketing works, without the gimmicks.
Many destinations are vying for the title of a world class destination and for the travel bureau’s, DMC’s, government agencies and travel agents I will seek to demystify some of the items that make some destinations stand out more than others. In this article we’ll only exp...Continue reading
When marketing a product, idea or business its important to understand where your item falls in terms of market acceptance and understanding. Is it early on the diffusion curve, or is it readily accepted? Lets explore one aspect of this concept a little more, to enhance ou...Continue reading
For many of my straight laced, PMBOK toting project managers out there forgive me as this article was written for the layman and I’ve adapted some terms for easier understanding. Also please note that my use of project manager below is loosely coined for anybody that finds them...Continue reading
During tax season many business owners focus on the auditing of their books and are on bended knees praying for a green light from their auditing team, but an area that is often overlooked is their marketing audit. Similar to a traditional audit, your marketing audit is intend...Continue reading